Thousands of startups are born every year and maybe you are one of them. If you have found THE right idea to develop your business, you still have a little work to warn your audience.
Good communication is the key to promoting your startup, but in 2020, advertising on the web, canvassing customers by phone or being content with a website is no longer enough.
Other marketing strategies must be exploited, let’s see which ones.
1. Develop a content marketing strategy
Content marketing is one of the first strategies to lend a hand. Why? Simply because it is very affordable and its spinoffs are more effective.
To grab the attention of your audience and convert them, create all kinds of content: blog articles, infographics, videos, podcasts, guides, white papers… Varied content is more likely to be shared on social media and go viral.
You can even go further by transforming your created content into another form. For example, a video was created from different blog posts. This makes it possible to capture a wider audience on the same subject.
In any content marketing strategy, you should not forget about SEO.
Taking care of your natural referencing will be essential to boost your visibility on search engines. You can do this with SEO professionals.
Finally, you will have to promote your content on your site, in newsletters or on social networks.
A content marketing strategy should allow you to:
- To become a benchmark in your industry
- To be credible in the eyes of Internet users
- Educate your audience about the products or services you sell
- Improve your natural referencing and bring traffic to your site
Make sure you know your target before you start creating content and then regularly measure the performance of your strategy to improve yourself.
2. Create webinars
Video is a format that is on the rise. You can use it to create all kinds of content: interview, testimony, presentation of your company, and why not a webinar?
According to a survey report on content preferences by Demand Gen, 48% of B2B customers consider the webinar useful in their purchasing process. It is therefore in your best interest to use it to promote your startup.
Live on Facebook or YouTube, you can present your company, the products or services you sell as well as their characteristics and advantages. Our advicePromote your webinar a few days or even a few weeks before to have a better audience.
Regarding the presentation itself, don’t be afraid to scroll through slides and images of your product. Internet users will be more attentive to a dynamic presentation.
3. Use influencers
If there is one strategy that works for promotion, it is influencer marketing.
According to a study by One Productions, 94% of marketers who used an influencer found this strategy effective, their ROI has increased by 11%. Did you know? Influence marketing at a price, but micro-influencers, that is, influencers with a few thousand subscribers, are much more affordable.
For this strategy to be effective, choose web stars who communicate with a target similar to yours. They will be able to effectively promote your products to a wider audience.
Don’t be afraid to use these three strategies to promote your startup. You will gain visibility but also and above all in credibility.
But don’t forget, before you start, make sure you have identified and studied the behavior of your target, and have conducted a competitive analysis to stand out from your competitors.